Wednesday, August 07, 2013
Estella Vincent
Web banners are the tools which perform almost all the tasks in internet marketing. They are the helpers for working in a successful business. So, it is sensible to learn some of the advertising tips to make web banners with the banner software to give best possible results.
• Colors To Draw Attention
Web banner ads need to draw attention which can be achieved by selecting right colors and combinations. The color of the banner must contrast with the color of the background of the landing page.
• Simplicity In Design
Simplicity is always good in banner design. The image used in the banner design must be germane to the topic or subject of the business for which the banner is to be made. Don’t emphasize too much on the company logo, but consider including images which are relevant to the running offers and deals.
• Concise Content
Web banner ads should have brief content only. Making the content very long will make the ads unsuccessful in calling the visitors to take desired actions. The idea is to focus on one benefit per banner advertisement.
The effectiveness of the banner depends upon the message it conveys. Graphic design comes second to great content & influential call-to-action. At times, when even very beautiful banners cannot perform better, use quality content to make the banner perform a lot better.
• Readable Font
It is important in banner design (especially small-sized banners) to make use of readable fonts. The most popularly used fonts are Verdana and Arial. The main aim of banners is to attract the business leads to view the ads and take desired actions.
• Customer Interaction
Make web banners interactive if possible. Design them in a way that they ask the potential buyers to complete short surveys. Customer interaction is really helpful in enhancing click-through rate.
• Targeted Banner Ads
• Colors To Draw Attention
Web banner ads need to draw attention which can be achieved by selecting right colors and combinations. The color of the banner must contrast with the color of the background of the landing page.
• Simplicity In Design
Simplicity is always good in banner design. The image used in the banner design must be germane to the topic or subject of the business for which the banner is to be made. Don’t emphasize too much on the company logo, but consider including images which are relevant to the running offers and deals.
• Concise Content
Web banner ads should have brief content only. Making the content very long will make the ads unsuccessful in calling the visitors to take desired actions. The idea is to focus on one benefit per banner advertisement.
The effectiveness of the banner depends upon the message it conveys. Graphic design comes second to great content & influential call-to-action. At times, when even very beautiful banners cannot perform better, use quality content to make the banner perform a lot better.
• Readable Font
It is important in banner design (especially small-sized banners) to make use of readable fonts. The most popularly used fonts are Verdana and Arial. The main aim of banners is to attract the business leads to view the ads and take desired actions.
• Customer Interaction
Make web banners interactive if possible. Design them in a way that they ask the potential buyers to complete short surveys. Customer interaction is really helpful in enhancing click-through rate.
• Targeted Banner Ads
