• Banner designing process is divided into 2 types – Incoming and Outgoing. The incoming banner designing process means designing banners which have to be placed on websites & they will divert the traffic to your own site when the visitors will click them. Conversely, the outgoing process means designing banners which will be inserted in your website & they will divert the visitors to other websites.
• While designing banners, first envisage the purpose for creating your banner. The idea for designing banner should be developed at early stage. It is really difficult to run the banner maker software directly and start creating a banner. The website on which you will be placing your ad should also be known in advance.
• Some folks look for banners of other businesses and copy their design in their own advertisements. This is totally wrong and is taken as crime in the eyes of Google. The experts advise not to copy the design of banner from any website. Of course, you can get ideas from others’ banners, but avoid 100 percent copying. You can also use banner templates from your banner software as a guide for designing your own banner.
• Lastly, don’t place much text on your banner to make it very congested. Make it simple and sober.
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